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Melanoma Awareness & Education
Melanoma Awareness & EducationOur mission is to increase awareness for melanoma prevention, provide information and services on skin cancer detection, and support melanoma patients through education of the latest treatments.
You won’t find better folks in this town than Maggie and Jack Biggane! You’d be equally hard pressed to find a Garden City resident that doesn’t know or know of this terrific family. Maggie, Jack, Julie, John and Cara turned the tragic loss of their beloved daughter and sister, Mollie, into an amazingly effective program which, it can legitimately be said, has saved hundreds of lives.
The Mollie Biggane Melanoma Foundation has joined forces with ELIH to provide patients with skin cancer assessment and education. Nurses examine the skin of all patients as they enter the hospital and, historically, assessing the skin for bed sores. Now ELIH nurses will also evaluate the skin of all patients for skin lesions and cancers and educate them on skin cancer and protective behaviors. Patient Electronic Medical Records forms were recently updated to reflect this change. This initiative was facilitated by Victoria Siegel, EdD, RN, CNS, a Mollie’s Fund advisory board member, and leader in the nursing community on skin cancer prevention and education, and Theresa Glass, RN, MS, CCRN, director of Clinical Services and Staff Development at ELIH.
This initiative is momentous because more people are diagnosed with skin cancer in the U.S. than all other cancers combined. It is estimated one in five will develop skin cancer. Melanoma, the most serious skin cancer, claims one person every hour. Mollie’s Fund successfully implemented this program in 2017 at NYU Winthrop Hospital.
For 113 years, Eastern Long Island Hospital has provided essential healthcare to the North Fork and Shelter Island. When part of Stony Brook Medicine, they will continue to strive to combine advanced technology with compassionate caring and personal attention for all residents of the North Fork and Shelter Island.
Mollie’s Fund will provide Garden City park residents with free sunscreen dispensers. Eight
local parks will feature free sunscreen that will make these recreational areas a healthier place
to play and enjoy!
More than 800 industry leaders attended the annual MM&M Awards at Wall Street’s Cipriani Restaurant on Oct. 19th. These winners represent the best in creativity, effectiveness, healthcare marketing, communications and media. Mollie’s Fund’s “Mr. Sun”, created by Area 23, captured the prestigious Titanium Award for Best in Show. Reaves West, this year’s Chair of Judges, gave the film high praise for how it’s “changed the discussion around a disease.” The PSA had 2 million video views and 1.2 million media impressions.
In this chilling film, presented by the Mollie Biggane Melanoma Foundation and supported by the Miracle Foundation, a heartrending story about the dangers of sunbathing at a young age is played out in reverse over the soundtrack of the classic kids’ song “Mr. Sun.”
The film opens with a young woman on her deathbed then moves backwards as she endures chemo-therapy, receives the grim diagnosis, first notices the mole on her arm and lastly, as a young girl sunbathes unprotected in a bikini.
Parents were the target audience for this audacious reminder about the effects of careless sunning. It was created by Area 23, an FCB Health Network Company, whose Creative Team is led by Tim Hawkey. “Mr. Sun” was astutely directed by Kasra Farahani of LA’s Chromista.
The story gains relevance by ending with an innocent young girl instead of a cancer patient. Jack and Maggie Biggane, parents of Mollie who succumbed to melanoma at the young age of 20, hope it will lead parents to pause and consider the devastating effects that can result from careless habits.
No stranger to industry awards, Mollie’s Fund and Area 23 also collaborated last year on “Free Killer Tan”, capturing a Gold Effie for disease awareness and Silver for youth marketing – in the teens and young adults category. This video targeted young adults in a persuasive viral social media campaign that attracted millions. Their other collaboration, the 2017 Cannes Lions award winning print campaign ad, “Melanoma Monster”, continues to shock pedestrians as they encounter the life-sized monster lurking under a mole. Through their imaginative, often disruptive public service announcements, Mollie’s Fund continues to rattle the public, educating them that skin cancer is both preventable and a matter of life or death.
For more information on Mollie’s Fund: www.molliesfund.org
As discussions about repealing and replacing the Affordable Care Act progress, there is a move in Congress to repeal a 10% tax on the use of tanning beds. All of us in the melanoma community believe this tax is a valuable tool in the effort to reduce tanning bed use.
We are advocates for melanoma prevention and education. Evidence supports these statistics:
• 1 in 5 will be diagnosed with skin cancer, with melanoma the deadliest form
• 80-90% of melanomas are caused by UV damage caused by the sun or tanning beds
• The World Health Organization includes tanning devices in its Group 1 list of agents that are cancer-causing to humans. Group 1 also includes plutonium and cigarettes.
• Just one indoor tanning session increases the risk of melanoma by 20%
• Melanoma is the leading cause of cancer death in women 25-30.
Please help us by contacting your representative to voice your objection to repealing this tax. Here are some resources that may help you form a response: