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Mollie's Fund Wins Effies

We are proud to announce that Mollie's fund has won two 2016 Effie awards - one Gold and one Silver for our very successful "Killer Tan" PSA. Jack and Maggie Biggane were in attendance to receive the awards.

Melanoma Awareness & Education

Melanoma Awareness
& Education
Our mission is to increase awareness for melanoma prevention, provide information and services on skin cancer detection, and support melanoma patients through education of the latest treatments.
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News & Developments

Mollie’s Fund Provides Free Sunscreen Dispensers

Mollie’s Fund will provide Garden City park residents with free sunscreen dispensers. Eight
local parks will feature free sunscreen that will make these recreational areas a healthier place
to play and enjoy!

Mollie’s Fund in the Media – Summer 2018

Mollie’s Fund has selected widespread and diverse platforms to promote skin cancer awareness
on television and radio this summer. These programs represent Mollie’s Fund outreach to
millions to educate them about the necessity of sun safe behaviors and the importance of skin
checks.
*WABC-TV – UV index sponsorship, WCBS-TV – 10 second PSA’s, WNBC-TV – UV index
sponsorship, Yankee Baseball on WFAN Radio -34 spots during day games, Mets will hear our
message 33 times on WOR Radio, WINS will feature Mollie’s Fund 34 times on their Weather
Billboard and our PSA’s will be included in 185 spots on Z100.
Cara Biggane taped 15 and 30 second PSA’s which will be distributed to college radio stations.
These PSA inform students that melanoma can strike anyone and safe sun habits and skin
checks are essential. Her sister, Mollie a college sophomore, was just 20 when she was
diagnosed.

Mollie Biggane Melanoma Foundation Wins Titanium Award for Skin Cancer PSA: “Mr. Sun”

More than 800 industry leaders attended the annual MM&M Awards at Wall Street’s Cipriani Restaurant on Oct. 19th. These winners represent the best in creativity, effectiveness, healthcare marketing, communications and media. Mollie’s Fund’s “Mr. Sun”, created by Area 23, captured the prestigious Titanium Award for Best in Show. Reaves West, this year’s Chair of Judges, gave the film high praise for how it’s “changed the discussion around a disease.” The PSA had 2 million video views and 1.2 million media impressions.

 

In this chilling film, presented by the Mollie Biggane Melanoma Foundation and supported by the Miracle Foundation, a heartrending story about the dangers of sunbathing at a young age is played out in reverse over the soundtrack of the classic kids’ song “Mr. Sun.”

The film opens with a young woman on her deathbed then moves backwards as she endures chemo-therapy, receives the grim diagnosis, first notices the mole on her arm and lastly, as a young girl sunbathes unprotected in a bikini.

Parents were the target audience for this audacious reminder about the effects of careless sunning. It was created by Area 23, an FCB Health Network Company, whose Creative Team is led by Tim Hawkey. “Mr. Sun” was astutely directed by Kasra Farahani of LA’s Chromista.

The story gains relevance by ending with an innocent young girl instead of a cancer patient. Jack and Maggie Biggane, parents of Mollie who succumbed to melanoma at the young age of 20, hope it will lead parents to pause and consider the devastating effects that can result from careless habits.

No stranger to industry awards, Mollie’s Fund and Area 23 also collaborated last year on “Free Killer Tan”, capturing a Gold Effie for disease awareness and Silver for youth marketing – in the teens and young adults category. This video targeted young adults in a persuasive viral social media campaign that attracted millions. Their other collaboration, the 2017 Cannes Lions award winning print campaign ad, “Melanoma Monster”, continues to shock pedestrians as they encounter the life-sized monster lurking under a mole. Through their imaginative, often disruptive public service announcements, Mollie’s Fund continues to rattle the public, educating them that skin cancer is both preventable and a matter of life or death.

For more information on Mollie’s Fund: www.molliesfund.org

Tanning Bed Tax Repeal Alert

As discussions about repealing and replacing the Affordable Care Act progress, there is a move in Congress to repeal a 10% tax on the use of tanning beds. All of us in the melanoma community believe this tax is a valuable tool in the effort to reduce tanning bed use.

We are advocates for melanoma prevention and education. Evidence supports these statistics:
• 1 in 5 will be diagnosed with skin cancer, with melanoma the deadliest form
• 80-90% of melanomas are caused by UV damage caused by the sun or tanning beds
• The World Health Organization includes tanning devices in its Group 1 list of agents that are cancer-causing to humans. Group 1 also includes plutonium and cigarettes.
• Just one indoor tanning session increases the risk of melanoma by 20%
• Melanoma is the leading cause of cancer death in women 25-30.

Please help us by contacting your representative to voice your objection to repealing this tax. Here are some resources that may help you form a response:

One Congressman’s argument against the tanning bed tax:
http://www.esquire.com/news-politics/videos/a53736/republican-congressman-tax-the-sun/

Directories–House of Representatives and Senate:
http://www.house.gov/representatives/
https://www.senate.gov/senators/contact/

 

Jack and Maggie Biggane
Mollie Biggane Melanoma Foundation

Mollie’s Fund Wins Effies

We are proud to announce that Mollie’s fund has won two 2016 Effie awards – one Gold and one Silver for our very successful “Killer Tan” PSA. Jack and Maggie Biggane were in attendance to receive the awards.

MFeffie

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