This month is dedicated to increasing public awareness of the importance of skin cancer prevention, early detection and treatment.
There are more than one million skin cancers diagnosed each year in the U.S. That’s more than all other cancers combined. Each hour one person dies from melanoma. Melanoma is the most common form of cancer in young adults 25-29 and, the second most common for young people 15-29. Between 1992 and 2004, melanoma incidence increased 45%. One or more blistering sunburns in childhood or adolescence more than doubles a person’s chances of developing melanoma later in life. Indoor UV (ultraviolet) tanners are 74% more likely to develop melanoma than those who have never tanned indoors. So, remember to see your dermatologist for a complete body check. Remind your family and friends to do the same. Skin cancer is preventable AND, melanoma if caught early can be cured!
During this month, we will begin our extensive public awareness campaign which will feature:
· Public Service Ads in New York City taxis
· Posters in NYC subways
· Long Island Rail Road car PSA’s
· Full page print ads in: “In Style”, “Elle”, “Cooking Light”, and “O”
· Yankee radio initiative, alerting fans about the necessity of sun protection
· Major TV network public service advertisements